Black Friday is an annual tradition for many shoppers, as retailers offer deals beginning the day after Thanksgiving (and sometimes that very evening), ushering in the busy holiday shopping season. 2020 was a slight exception to this trend due to the COVID-19 pandemic and the quarantine that ensued. However, retail analysts predict that the push toward online shopping during Black Friday will continue throughout the 2021 season, but they also expect large numbers of people to return to shop in-person this year.

Read on to discover the origin and trends surrounding this American tradition and how the pandemic impacted the annual event.